Direct mail marketing tips for success.
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• Have a goal and target audience in mind for each campaign (right audience + right message = success)
• Make an impact with a strong headline and bold imagery (get to the point, keep content and design simple)
• Be simple, clear and concise with direct mail messages (use only one idea per piece)
• Include a compelling promotional offer to promote responses such as a free property value assessment (time-sensitive offers work to get immediate response)
• Include relevant contact information such as company logo, name of representative, phone number, web address and links to social profiles
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